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Research papers

Build, measure, learn

It's said that 95% of all purchasing decisions are not made consciously. In other words, brands that evoke our emotions always win. When it comes to designing a content marketing campaign, there's no such thing as a bad emotion! We'll show you...

Catalogue: Congress 2017: Visionary
Authors: Patrick Fagan, Sally Wu
September 4, 2017
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Citation

Fagan and Wu (2017a, September 04). Build, measure, learn. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/build-measure-learn


Research papers

The science of engagement

How do consumers interact with different forms of news content online? How engaged are users to various forms of native content, which is now an $8 billion industry? BBC's Science of Engagement research aims to answer these burning questions for...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Sally Wu, Patrick Fagan, Andrew Tenzer
May 19, 2016
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Citation

Wu, Fagan and Tenzer (2016a, May 19). The science of engagement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-science-of-engagement-8660


Research papers

Newsflash: reaching Asia's high income earners

This is a global research focusing on mobile news consumption amongst affluent/B2B news consumers. The content can be tailor made to focus on Asia (we survey 3 Asian countries: Singapore, Australia and India) and provide comparision points to global...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Sally Wu, Rob Valsler
Company: KANTAR TNS Malaysia
May 13, 2014
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Citation

Wu and Valsler (2014a, May 13). Newsflash: reaching Asia's high income earners. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/newsflash-reaching-asia-s-high-income-earners-8141